The product claims to deliver soft smooth lips in 7 days. I have 4 colors I have been rotating, Dazzle: a true pink, Captivate: a pinkish beige, Enthrall: a reddish brown. and Precious: bright berry. I have noticed my lips are smoother, but not really softer. The colors are very vivid, even the more natural colors. If you can find some colors you like I would recommend this lipstick. Be prepared the color on the lipstick itself is much more lighter and muted than what the color is. The staying power is awesome you will love that. You can always apply with your finger for a lighter color. The staying power is still the same.